Published September 2025

Video: #NipItInTheBud: Catherine Drummond-Herdman’s Story

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It takes courage to trust your instincts about your health and to seek help early.

In this honest and open video, Catherine Drummond-Herdman shares her personal experience, reminding us all why listening to your body, acting quickly, and reaching out for support can make such a difference.

Created in partnership between The Farming Community Network (FCN) and Farmstrong Scotland, Catherine’s story highlights the importance of looking after yourself as well as your farm, family and community.

About the #NipItInTheBud Campaign

#NipItInTheBud is a national campaign from FCN that encourages people working in farming and rural communities to spot health concerns early and take action. The message is simple: do not ignore those small worries or put them off, because addressing issues sooner rather than later can make all the difference.

Farmers and crofters are often brilliant at looking after stock, land and business, but not always at putting their own health first. This campaign works to change that mindset, offering real stories, practical support and encouragement to start conversations that can sometimes feel difficult.

By sharing experiences like Catherine’s, #NipItInTheBud shows that you are not alone, and that seeking help early is a sign of strength, not weakness.

Working Together for Rural Wellbeing

This film is part of the #NipItInTheBud campaign by FCN and the Rural Communities Project, in partnership with Farmstrong Scotland, to raise awareness, provide resources, and foster a culture of wellbeing across rural Scotland.

👉 Watch Catherine’s video below and share it with someone who might need a gentle reminder to take that first step.

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